Target recently announced enhanced discounts for their upcoming Circle Week to accelerate progress on its $15B growth goal and better compete with Walmart and Amazon.

I shared my thoughts with The Minnesota Star Tribune’s Carson Hartzog.
“Target’s new membership program could be stronger and more differentiated,” said Toopan Bagchi, a former Target executive who is now the founder and managing director at Starship Advisors. “There’s a real opportunity to seamlessly integrate more partnerships into a robust, compelling loyalty offering. Target should curate the right partnerships with the strongest brand fit and appeal for their guests.”

What benefits and partners would you like to see Target add to its membership program?

Read the full article here: https://lnkd.in/gVYCNQin